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stop looking for the golden SaaS company idea, do this instead

Author

Liam Dunne
February 28, 2025

Hey - hope you’ve had a good week.

Why do so many SaaS startups fail?

It’s not because they can’t raise money. It’s not because they have too many competitors. It’s because they build something people don’t want. They fail to solve for product-market fit, and by the time they realise it, they’ve spent months (or years) on something that was doomed from the start.

Even if these startups generate some revenue, without a significant pivot, they’ll never achieve breakout success with sustainable and repeatable growth. It’s the brutal reality of building a startup.

If you want remarkable outcomes such as $10m ARR with high profit margins, you need to build something remarkable. There is no shortcut to this, those lucky enough to reach these levels often do so with an unfair advantage or competitive edge. They certainly didn’t do it by downloading “1,000 free SaaS ideas” from somebody’s content or directly copying a competitor. I call these cheap tactics Startup Junk Food - they sound good and get engagement, but they won’t help you in the long term. “Ideas” are a dime a dozen and a business is so much more than what you see on the front-end.

After working directly with 50+ B2B startups and speaking with hundreds of founders, I can safely say that the answers to your growth problems are most likely behind the hard work being avoided. Startups will think the solution is better cold emails, better ads, or a sexier website. Still, the elephant in the room often is: have you truly built something differentiated that people want? Do you really know who the customer is and are you building with them in mind?

Without effectively solving these questions, you will struggle to get off the tactic hamster wheel - chasing small incremental improvements rather than big home runs.

Anyways, I recorded a 60-minute video to walk you through a method to help you uncover unique, useful insights in the earlier stages of building your startup. These insights will help you find your company’s wedge and give you the confidence that the next several years of your life will be invested in the right thing.

P.S. In March we are doubling prices at GrowSaaS. If you’d like to work together please book a call over the next few days and reference this newsletter to secure our old pricing. Demand has been good and client results have been great but supply is finite so we’re raising prices. You work directly with myself and my co-founder ($2m cash exit at 21), no outsourcing or delegating. Find out more and book a call on the website.

I’ve worked with 50+ B2B startups, helping them find traction and solve product-market fit. If you’d like to discuss what that looks like, please go here.